Hi Reader, There’s been a lot about messaging this week. It's almost over. The invisible expert problem. The pause on discovery calls. The knowledge you can't seem to put into words. What actually makes you different. And I'd be surprised if at least some of you aren't sitting there thinking "I know this applies to me. I just don't know where to start." You open your LinkedIn profile to edit it. Again. Stare at it for ten minutes. Close the tab. You sit down to rewrite your website headline....
7 months ago • 1 min read
Hi Reader, You've had me banging on about messaging all week. I make no apology for that. It's the first thing you need to get right. But let me get specific. After years of working through this with clients, there are three things that almost everyone leads with. None of them differentiate you. Nada. Credentials. Your qualifications, your years of experience, your past clients. Necessary. But they won’t make you different. Everyone has credentials. Prospects assume you know what you're...
7 months ago • 1 min read
Hi Reader, Forty minutes into the call and I already know you're the real thing. Deep expertise. Solid track record. Exactly the kind of person your ideal clients should be choosing. Then I ask the question I always ask. "So, what makes you different?" And there it is. The pause. Sometimes a long, interminably long pause. Then you start scrambling for the usual things like like a dog that finally caught the cat and has no idea what to do with it. Your credentials. Your processes. Something...
7 months ago • 1 min read
Hi Reader, I'm going to be direct. I've been writing a load of stuff the thing that keeps us (me included, not just you) invisible. Not lack of expertise. Not lack of results. Not lack of ambition. Unclear messaging. So this week I'm launching something I've been building quietly in the background: the Message Clarity Audit Toolkit. It's a self-guided positioning audit for when you know something is wrong with your messaging but just can't put your finger on what. You know the problem? Years...
7 months ago • 1 min read
Hi Reader, II went back to a blood sugar monitor. There’s a little white disc hanging off my arm. I’ll spare you the photo. It’s a continuous glucose monitor that sends my blood sugar levels to my phone every few minutes. It changed my life when I wore one in the summer (remember summer?) Within three weeks, I’d brought my blood sugar down from “what the hell are you doing” territory to almost normal. I lost weight. I slept better. I woke up with actual energy instead of feeling like I’d been...
10 months ago • 2 min read
Hi Reader, And breathe. It’s Friday night. Finally, a bit of peace and quiet. Time for a stiff drink and a bucket of nuts. Now, where’s the TV remote? That was a hell of a week. One last-minute rush job from a client you don’t like so much who pays when they feel like it and not when you want. An enquiry from a referral who opened with “how much” You know those conversations never end well. And a thoroughly depressing networking meeting where you got cornered by an MLM “expert” who is certain...
about 1 year ago • 3 min read
Hi Reader, I was standing in a room full of business owners from right across the country. I knew most of them, if nothing else by name and reputation. This was the 'in' crowd. People who had it all figured out. I was not of them. I went home feeling slightly depressed. I was never going to really belong to that crowd. Story of my life. So imagine my surprise a few years later when Jo remembered exactly the same conversation feeling exactly the same way. Except she thought I was part of the...
about 1 year ago • 2 min read
Hi Reader, I'll be brief, it's Sunday and you might have better things to do. I'm having a slight rebrand, a relaunch if you will.I still think we all have stories to tell and I will bang on about that until my last breath. But I'm doing it differently. I really get such a kick of joy when I see people's light bulb moments. Those moments of joy when the penny drops. So I'm going to help you on your way. Uncover Your Hidden Story in a 32-page workbook that will help you take a deep dive into...
about 1 year ago • 1 min read
Hi Reader, The world and its mates are losing their minds over AI. Some welcome it with open arms (perhaps a little over-enthusiastically). Others put their fingers in their ears trying to pretend it might go away or it won't exist if they don’t look at it like your dog when it’s eaten that bit of chicken you unwisely left on a plate on the floor. I’m looking at you copywriters. Let’s look at that differently. AI does a load of stuff really well. It’s revolutionised the way I do things. BUT:...
about 1 year ago • 1 min read