Don't believe what you've been told, your story matters. No need to be extraordinary, just human. Your humdrum in someone else's life changing. Read on.
You already know
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Hi Reader, There’s been a lot about messaging this week. It's almost over. The invisible expert problem. The pause on discovery calls. The knowledge you can't seem to put into words. What actually makes you different. And I'd be surprised if at least some of you aren't sitting there thinking "I know this applies to me. I just don't know where to start." You open your LinkedIn profile to edit it. Again. Stare at it for ten minutes. Close the tab. You sit down to rewrite your website headline. Again. Write three versions, decide they're all worse than what's already there. Walk away. You tell yourself you'll sort it out when things are less busy. I know that feeling. I did that for years. And I'm supposed to be good at this. The problem isn't motivation. It's that without a proper diagnosis, it's guesswork. And guessing is exhausting. It's like trying to fix a car engine by staring at it and hoping the faulty part glows red and tells you exactly what to do. That's why I built the Message Clarity Audit Toolkit. It's the questions I use with clients, structured so you can work through them yourself. A few hours of focused work and you stop guessing. You walk away knowing exactly where your messaging is leaking clients and what to fix first. For the first 20 buyers I'm recording a personalised 20-minute Loom once they've worked through it. My read on what I see and what I'd fix first. A handful of those spots are still available. If this week’s emails have been landing, this is the next step. Mike P.S. If you’ve already bought and haven’t sent me your results yet — no rush. The Loom doesn’t expire for you (I have your name - said in a definitely non-creepy way). Take the time you need with it. |
We all have a story to tell
Don't believe what you've been told, your story matters. No need to be extraordinary, just human. Your humdrum in someone else's life changing. Read on.
Hi Reader, Today is the last day I’m flagging the early buyer bonus. After today the Toolkit stays on sale. It’s evergreen. It’s not going anywhere. But the personalised Loom walkthrough disappears when the 20 spots are gone. This week I’ve kept every email focused on one thing. The gap between how good you actually are and how clearly that comes across to the people who need to choose you. That line should probably have been the first thing I wrote on Monday. It’s the whole problem in one...
Hi Reader, You've had me banging on about messaging all week. I make no apology for that. It's the first thing you need to get right. But let me get specific. After years of working through this with clients, there are three things that almost everyone leads with. None of them differentiate you. Nada. Credentials. Your qualifications, your years of experience, your past clients. Necessary. But they won’t make you different. Everyone has credentials. Prospects assume you know what you're...
Hi Reader, Forty minutes into the call and I already know you're the real thing. Deep expertise. Solid track record. Exactly the kind of person your ideal clients should be choosing. Then I ask the question I always ask. "So, what makes you different?" And there it is. The pause. Sometimes a long, interminably long pause. Then you start scrambling for the usual things like like a dog that finally caught the cat and has no idea what to do with it. Your credentials. Your processes. Something...