Don't believe what you've been told, your story matters. No need to be extraordinary, just human. Your humdrum in someone else's life changing. Read on.
Last one on this
|
Hi Reader, Today is the last day I’m flagging the early buyer bonus. After today the Toolkit stays on sale. It’s evergreen. It’s not going anywhere. But the personalised Loom walkthrough disappears when the 20 spots are gone. This week I’ve kept every email focused on one thing. The gap between how good you actually are and how clearly that comes across to the people who need to choose you. That line should probably have been the first thing I wrote on Monday. It’s the whole problem in one sentence. If any of it has resonated, the pause on discovery calls, the credentials that don’t differentiate, the expertise you’ve stopped noticing because it’s just how you think, that recognition is worth acting on. Before it fades back into the noise of next week. The Message Clarity Audit Toolkit is the diagnostic tool I wish I’d had when I was still writing other people’s words and wondering why I couldn’t explain my own value. Mike P.S. You may have a question. Is the Toolkit only useful if you’re just starting out? No. It’s specifically built for any business owner — people with real expertise and real results who are still somehow losing work to competitors who are less qualified but clearer. If that’s you, that’s exactly who this is for. |
We all have a story to tell
Don't believe what you've been told, your story matters. No need to be extraordinary, just human. Your humdrum in someone else's life changing. Read on.
Hi Reader, There’s been a lot about messaging this week. It's almost over. The invisible expert problem. The pause on discovery calls. The knowledge you can't seem to put into words. What actually makes you different. And I'd be surprised if at least some of you aren't sitting there thinking "I know this applies to me. I just don't know where to start." You open your LinkedIn profile to edit it. Again. Stare at it for ten minutes. Close the tab. You sit down to rewrite your website headline....
Hi Reader, You've had me banging on about messaging all week. I make no apology for that. It's the first thing you need to get right. But let me get specific. After years of working through this with clients, there are three things that almost everyone leads with. None of them differentiate you. Nada. Credentials. Your qualifications, your years of experience, your past clients. Necessary. But they won’t make you different. Everyone has credentials. Prospects assume you know what you're...
Hi Reader, Forty minutes into the call and I already know you're the real thing. Deep expertise. Solid track record. Exactly the kind of person your ideal clients should be choosing. Then I ask the question I always ask. "So, what makes you different?" And there it is. The pause. Sometimes a long, interminably long pause. Then you start scrambling for the usual things like like a dog that finally caught the cat and has no idea what to do with it. Your credentials. Your processes. Something...