Don't believe what you've been told, your story matters. No need to be extraordinary, just human. Your humdrum in someone else's life changing. Read on.
Something I've been sitting on for a while
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Hi Reader, I'm going to be direct. I've been writing a load of stuff the thing that keeps us (me included, not just you) invisible. Not lack of expertise. Not lack of results. Not lack of ambition. Unclear messaging. So this week I'm launching something I've been building quietly in the background: the Message Clarity Audit Toolkit. It's a self-guided positioning audit for when you know something is wrong with your messaging but just can't put your finger on what. You know the problem? Years of tinkering — rewriting your LinkedIn headline for the 674th time, redoing your website because you changed your LinkedIn bio, asking colleagues what they thought — and nothing changed. Not because you weren't trying. Because nobody has ever sat down with you and said: here is the actual problem, here is where it lives, here is what to fix first. That's what the Toolkit does. Six sections. A few hours of honest work spread over a week. You come out the other end with a clear diagnosis of what's broken and a specific 30-day plan to fix it. Not vague advice. A verdict on your own messaging. It's £47. And for the first 20 buyers, I'm adding something: a personalised 20-minute Loom walkthrough once you've completed the audit. You share your results with me, I tell you what I see and what I'd tackle first. No charge. No pitch. Just a second pair of eyes. If that sounds useful, now is the time. Mike |
We all have a story to tell
Don't believe what you've been told, your story matters. No need to be extraordinary, just human. Your humdrum in someone else's life changing. Read on.
Hi Reader, Today is the last day I’m flagging the early buyer bonus. After today the Toolkit stays on sale. It’s evergreen. It’s not going anywhere. But the personalised Loom walkthrough disappears when the 20 spots are gone. This week I’ve kept every email focused on one thing. The gap between how good you actually are and how clearly that comes across to the people who need to choose you. That line should probably have been the first thing I wrote on Monday. It’s the whole problem in one...
Hi Reader, There’s been a lot about messaging this week. It's almost over. The invisible expert problem. The pause on discovery calls. The knowledge you can't seem to put into words. What actually makes you different. And I'd be surprised if at least some of you aren't sitting there thinking "I know this applies to me. I just don't know where to start." You open your LinkedIn profile to edit it. Again. Stare at it for ten minutes. Close the tab. You sit down to rewrite your website headline....
Hi Reader, You've had me banging on about messaging all week. I make no apology for that. It's the first thing you need to get right. But let me get specific. After years of working through this with clients, there are three things that almost everyone leads with. None of them differentiate you. Nada. Credentials. Your qualifications, your years of experience, your past clients. Necessary. But they won’t make you different. Everyone has credentials. Prospects assume you know what you're...