Don't believe what you've been told, your story matters. No need to be extraordinary, just human. Your humdrum in someone else's life changing. Read on.
I come bearing gifts
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Hi Reader, I'll be brief, it's Sunday and you might have better things to do. I'm having a slight rebrand, a relaunch if you will.I still think we all have stories to tell and I will bang on about that until my last breath. But I'm doing it differently. I really get such a kick of joy when I see people's light bulb moments. Those moments of joy when the penny drops. So I'm going to help you on your way. Uncover Your Hidden Story in a 32-page workbook that will help you take a deep dive into your life timeline, mining your experiences, reveal transferable skills, and how to find your authentic voice. It's previously been available at $39 but I've decided I'm going to give it to you for free. Cheers Mike
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We all have a story to tell
Don't believe what you've been told, your story matters. No need to be extraordinary, just human. Your humdrum in someone else's life changing. Read on.
Hi Reader, Today is the last day I’m flagging the early buyer bonus. After today the Toolkit stays on sale. It’s evergreen. It’s not going anywhere. But the personalised Loom walkthrough disappears when the 20 spots are gone. This week I’ve kept every email focused on one thing. The gap between how good you actually are and how clearly that comes across to the people who need to choose you. That line should probably have been the first thing I wrote on Monday. It’s the whole problem in one...
Hi Reader, There’s been a lot about messaging this week. It's almost over. The invisible expert problem. The pause on discovery calls. The knowledge you can't seem to put into words. What actually makes you different. And I'd be surprised if at least some of you aren't sitting there thinking "I know this applies to me. I just don't know where to start." You open your LinkedIn profile to edit it. Again. Stare at it for ten minutes. Close the tab. You sit down to rewrite your website headline....
Hi Reader, You've had me banging on about messaging all week. I make no apology for that. It's the first thing you need to get right. But let me get specific. After years of working through this with clients, there are three things that almost everyone leads with. None of them differentiate you. Nada. Credentials. Your qualifications, your years of experience, your past clients. Necessary. But they won’t make you different. Everyone has credentials. Prospects assume you know what you're...