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Hi Reader, The world and its mates are losing their minds over AI. Some welcome it with open arms (perhaps a little over-enthusiastically). Others put their fingers in their ears trying to pretend it might go away or it won't exist if they don’t look at it like your dog when it’s eaten that bit of chicken you unwisely left on a plate on the floor. I’m looking at you copywriters. Let’s look at that differently. AI does a load of stuff really well. It’s revolutionised the way I do things. BUT: I did a video (you know I have a YouTube channel, don’t you?) about why it fails miserably at the one thing that can truly differentiate your business: storytelling. It takes a look at: • Why your personal experiences are your secret weapon in business • How two identical businesses can compete - and why the human story always wins • The simple truth about what makes customers choose YOU over your competition A balance sheet is a balance sheet. Your story is what makes you unforgettable. [Watch my full video here →] Whether you’re an accountant, consultant, or any service provider, this 9-minute video will change how you think about positioning yourself in an AI-dominated world. Your story isn’t just marketing - it’s your competitive advantage. Cheers Mike P.S. I’ve also included a free guide on how to tell your story when you have no idea where to start. Grab it in the video description.
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Don't believe what you've been told, your story matters. No need to be extraordinary, just human. Your humdrum in someone else's life changing. Read on.
Hi Reader, Today is the last day I’m flagging the early buyer bonus. After today the Toolkit stays on sale. It’s evergreen. It’s not going anywhere. But the personalised Loom walkthrough disappears when the 20 spots are gone. This week I’ve kept every email focused on one thing. The gap between how good you actually are and how clearly that comes across to the people who need to choose you. That line should probably have been the first thing I wrote on Monday. It’s the whole problem in one...
Hi Reader, There’s been a lot about messaging this week. It's almost over. The invisible expert problem. The pause on discovery calls. The knowledge you can't seem to put into words. What actually makes you different. And I'd be surprised if at least some of you aren't sitting there thinking "I know this applies to me. I just don't know where to start." You open your LinkedIn profile to edit it. Again. Stare at it for ten minutes. Close the tab. You sit down to rewrite your website headline....
Hi Reader, You've had me banging on about messaging all week. I make no apology for that. It's the first thing you need to get right. But let me get specific. After years of working through this with clients, there are three things that almost everyone leads with. None of them differentiate you. Nada. Credentials. Your qualifications, your years of experience, your past clients. Necessary. But they won’t make you different. Everyone has credentials. Prospects assume you know what you're...